VALA is a personal wealth app that gives people one clear, trustworthy picture of everything they own, and the confidence to make their own decisions. We shaped it from the ground up: brand strategy, identity and the product experience.
01 · Brand strategy
A brand built on clarity, not noise.
Before any pixel, we defined what VALA stands for: who it serves, the role it plays in their life, its promise, values, personality and voice. The result is a calm, self-possessed brand with quiet authority instead of hype, and a set of principles every product decision is tested against.
02 · Brand & visual identity
One mark, two languages.
The identity is built around the Seal: a solid form cut by two channels of light that read as a V and an A. English and Persian wordmarks share the same construction, a deep green and night palette is warmed by gold, and a single typeface carries both languages with the same weight and rhythm.
03 · UI/UX design
Everything you own, in one readable picture.
The app turns scattered assets (gold, currency, property, savings, crypto) into a single view: total wealth and how it is composed, monthly cash flow, a calendar of money events, live rates and goals. Numbers are the hero, the interface stays quiet, and every screen is designed right-to-left in both dark and light themes.
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