Client: Genomist
Genomist is a B2B company that analyses DNA test data. We turned a complex expert service into a platform laboratories can use from start to finish, and gave the brand a clear visual identity.
01 · UX
Two very different users, one consistent system.
On one side, laboratories submit samples and follow their requests. On the other, the Genomist team manages, processes and returns them. We mapped both journeys end to end and designed a single platform where each side sees only what it needs, and always knows what happens next.
Key flows
From request to result, without the back-and-forth.
- Pick the analysis you need from a clear set of options
- A guided, step-by-step request instead of one long form
- A clear status for every request at every stage
- Results delivered ready to download and review
- For the Genomist team: one place for requests, labs, users and files
02 · Visual identity
A linked mark and a confident orange.
Two linked forms make the mark, paired with a clean wordmark in English and Persian. One strong orange, black and white keep a scientific product feeling clear and approachable.
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