Client: First Smile
First Smile supports parents through the first 1,000 days of a child’s life with empathy and science. We gave it a brand and visual identity that feels like a kind, trusted companion rather than a clinic.
Identity
A smile that holds.
The mark is a smile formed by two cradling shapes: care and support in a single gesture. Soft periwinkle and warm orange, rounded and friendly type, and a family of organic curves and patterns keep everything calm, human and easy to trust.
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